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Keys for Buyers to Negotiate in a “Seller’s Market”

Key negotiation tips for buyers in a seller's market. Knowledge is power.
Grace Frank  |  September 15, 2020
 
Navigating the real estate market today can be challenging, especially when it comes to negotiating a successful home contract. With Covid-19 still impacting the market, we’re currently in what real estate professionals call a “seller’s market”—meaning there are more buyers than sellers.
 
This imbalance naturally creates a negotiation advantage for sellers, who are more likely to achieve their desired terms. However, buyers can still negotiate smartly and secure a good deal—it just requires strategy and preparation.
 

Knowledge is Power: Price and Terms

When negotiating, there are two key areas to focus on:
 

1. Price

Price is the most obvious aspect of negotiation. But it’s not the only factor that can influence a seller’s decision.
 

2. Terms

Terms often include:
 
  • Inspection timelines
  • Repair requests
  • Appraisal contingencies
  • Types of financing
  • Closing timelines
While price grabs the headlines, terms can be just as powerful in shaping a deal.
 

Leveraging Terms in a Seller’s Market

In today’s competitive market, many sellers will accept a lower price that is not contingent on repairs or appraisals over a higher offer with contingencies. Here’s how you can use this to your advantage:
 
  1. Assess repairs carefully. Decide if certain repairs are a deal-breaker.
  2. Complete an inspection. Ensure there are no major hidden issues.
  3. Consider waiving contingencies strategically. If you can forego additional repairs or appraisal contingencies, this can turn a standard offer into a deal-changer for the seller.
By combining a competitive price with strong, flexible terms, buyers can stand out—even in a market that favors sellers.
 
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