Experience and Expertise
You want an agent who has extensive experience selling homes in your local market and price point. Ask about their number of transactions sided each year and how long they’ve been in the business. An experienced agent will know how to accurately price your home, market it effectively, and navigate any complexities that come up during negotiations.
Local Market Knowledge
Local market knowledge allows the agent to accurately price the home based on recent comparable sales, market trends, inventory levels, and buyer demand in that specific area. Proper pricing is crucial for attracting buyers and getting the best possible sale price.
Solid Marketing Strategy
Effective marketing is crucial for selling your home for top dollar. Ask prospective listing agents to share their specific marketing plan for your property – this should include online listings, social media, print advertising, open houses, etc. Also ask what makes their marketing approach unique and superior to other agents.
Good Communication Skills
Effective communication allows the listing agent to build trust and rapport with clients. This is essential as clients are entrusting the agent with one of their most valuable assets – their property. Clear and transparent communication helps clients feel comfortable and confident in the agent’s abilities.
Fees and Commissions
Explaining the fee structure in detail upfront prevents any misunderstandings or disagreements later in the process. Clients need to understand exactly what they will be paying and what services those fees cover.
Strong Negotiation Skills
Your agent’s role as an expert negotiator on your behalf should not be underestimated. Look for an agent who is a skilled communicator and negotiator, with the experience to get you the best possible price and terms for your home sale.
Professional Network
An agent with a strong network of other agents, contacts, and resources can give your listing an advantage. Ask about their connections within the local real estate community and professional organizations they are part of.
Solid Reputation and Reviews
Check online reviews and ask for client references to gauge the agent’s level of customer satisfaction. A proven track record of happy clients is a good sign you’ve found an agent who will work hard for you.
At the end of the day, you want a listing agent you can trust, who has a deep well of experience, strong resources, and a strategic marketing plan tailored just for your property. Taking the time to carefully vet potential agents will pay dividends when it comes to selling your home.
Grace Frank is a seasoned real estate professional with over 25 years of experience in real estate development, sales, restoration and community revitalization. A highly experienced Director of Strategy Marketing, Grace holds an MBA with marketing emphasis and a B.S. in health research. She is experienced in managing and consulting with sales and client strategy teams as well as working with top management at the VP and President level. For more information, contact the Grace Frank Group at (423) 355-1538 or email grace@gracefrankgroup.com.
Looking for a home in the Chattanooga, Tennessee market? Search the latest listings at www.ChattanoogaPropertySearch.com